Associate and give example which you can relate with the effectiveness of officials which proves them as 
Contributor Official \Non-Contributor Official





Performing work activity well (doing a high quality job) 


Achieving the goal (ensuring the citizen's goals are met; meeting the goals of the job)


Being ethical (being honest; fulfilling the responsibilities entrusted in one's role) 


Demonstrating human concern (caring for the citizen's concerns; not putting citizens through inconvenience and hassle)

I would like to have comment which should be totally personal and in that example you should be there

Thanking you all for nice support